Soon thereafter, reports circulated that new-in-box models of the last iPod bearing that original design-then called the "iPod Classic"-were selling on internet auction sites for at least double the retail price. The pocket-sized device with the click wheel and a small color display simply disappeared from Apple's online storefront just as the products that were announced that day-the Apple Watch and the iPhone 6-were being added.
After almost 13 years on the market, the iconic portable music player was retired without fanfare. On Tuesday, September 9, 2014, Apple finally killed off the iPod.
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